The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to E...
W numerze [Contents]ARTYKUŁY [Articles]Anna Lewandowska, Robert Pater, Łukasz Cywiński: Determinants of business innovation in the Regional Innovation System context. Policy...
W numerze [Contents]ARTYKUŁY [Articles]Katarzyna Romańczyk: Pułapki rewitalizacji. Przypadek Krakowa [Pitfalls of revitalisation. A case study of Kraków], doi 10.7366...
W numerze [Contents]ARTYKUŁY [Articles]Paweł Merło, Marcin Bogdański: Spatial disparities in the level of human capital in the European Union in the context of regional comp...
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
In this monography there are presented and discussed the following categories of concepts: truth and causes, randomness, isomorphism, homomorphism, models, modelling, expectations, tools and effect...
This book is unique and audacious, and fits very well with current tendencies within qualitative research. It introduces new, fresh threads to questions and concerns that are highly significant for...
"Public-Private Partnership is one of the most controversial solutions within modern public sector management concepts. Its enthusiasts and opponents can have discussions lasting hours, suppor...
Understanding Colors not only allows us to build effective relationships in both business and private life, but also makes it possible for us to achieve a better understanding of ourselves and thus...
Burzliwe otoczenie rynkowe oraz dynamika zmienności zachodzących we wszystkich obszarach zarządzania przedsiębiorstwem determinuje mechanizmy decydujące o istnieniu przedsiębiorstw, ich zwycięstwie...
Koncepcja zarządzania wartością przedsiębiorstw jest już stosunkowo dogłębnie opisana w literaturze przedmiotu. Swoim zasięgiem obejmuje szeroki zakres podejmowanej problematyki. Fakt ten powoduje ...
The reviewed work, according to its author, aims to „start a discussion on the innovative approach to management, which will lead to the reorientation of management activities so that they ta...
Revolutionary changes in economy, progressive globalization of the world of innovation, greater openness of societies, migration processes, large social mobility and unlimited relations by means of...
Burzliwe otoczenie rynkowe wyznacza nowe mechanizmy funkcjonowania przedsiębiorstw. To, iż przedsiębiorstwa konkurują modelami biznesu, już dawno stało się faktem. Teraz nie chodzi już o posiadanie...
This book is an attempt at broadening the knowledge on the operation of Japanese enterprises in Europe from the point of view of a harmonious cooperation with the surrounding environment and ...
W numerze [Contents]Jerzy Wilkin: Profesor Marek Kłodziński – badacz, organizator, opiekun naukowy i człowiek wszechstronnie zaangażowany (w 80. rocznicę urodzin), s. 9–12.<...
This work is an attempt to assess to what extent the new economic governance of the EU helped to discipline public finances in the member states.The poor institutional design of the EU, the a...
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to ...
Profesjonalny leksykon terminów stosowanych w rachunkowości i rewizji finansowej– w języku polskim i angielskim.Bardzo szeroki wybór haseł uwzględniających spe...
Are the United States and the European Union able to set up a transatlantic free trade area? This is not the first time this question has surfaced. Over the last quarter century several transatlant...