Wydawnictwo XML Press
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The Language of Learning
Wydawca:
XML Press
The Language of Learning introduces the field of education to business professionals through the terminology that defines the field. It includes definitions of 52 terms that business pr...
Content Audits and Inventories
A Handbook for Content Analysis
Wydawca:
XML Press
The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as we...
The Insider's Guide to Technical Writing
Wydawca:
XML Press
The first edition of Krista Van Laan's popular The Insider's Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their...
MadCap Flare for Programmers
A guide to getting the most from Flare
Wydawca:
XML Press
MadCap Flare for Programmers shows how Flare manages and parses content and how you can interact with Flare outside the user interface. It introduces the structure of Flare content files ...
Managing Writers
A Real World Guide to Managing Technical Documentation
Wydawca:
XML Press
Managing Writers is a practical guide to managing documentation projects in the real world. It is informal, but concise, using examples from the author's experience working with and managing techni...
CX Trinity
Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Wydawca:
XML Press
CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.
The Personalization Paradox
Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale
Wydawca:
XML Press
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases....
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