Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for stud...
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.In th...
Equality at work expert Ann Francke reveals how to understand and tackle the damaging consequences of gender imbalance in the workplaceGender balance is first and foremost a business is...
Cultural heritage is one of the concepts that have made an unusual career in the 20th century. The cultural codes associated with it – senses, meanings, and ideas, characteristic for specific...
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioura...
W monografii autorzy przedstawiają istotę i cele opracowania strategii rozwoju lokalnego, a następnie – na przykładzie tytułowych Lubniewic, jednostki administracyjnej położonej na Ziemi Lubu...
Tomorrow's business winners need two things: scale and agility. The answer to both is design.For over a century, The Coca-Cola Company has used design to scale its flagship brand to ove...
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design.Scale and agility are essential t...
Innovations are the root of the evolution of economic system. An ability to improve innovation performance seems to be nowadays one of the key elements determining not only potential of development...
The second, revised and enlarged edition of the Polish-English Dictionary of Business Terms covers almost 55,000 entries and encompasses fields as diverse, as accounting, banking, taxation, economi...
Angielsko-polski i polsko-angielski Słownik terminologii ubezpieczeniowej zawiera ponad 14 000 haseł obejmujących całą dziedzinę ubezpieczeń, jak również tematykę, która jest niezbędn...
Das Wörterbuch für Marketing, Werbung, Marketing und Management umfasst25 000 Fachwörter und ihre Verbindungen, die aus den Bereichen Wirtschaft,Ökonomie, Medien, Ma...
Das Wörterbuch für Marketing, Werbung, Marketing und Management umfasst25 000 Fachwörter und ihre Verbindungen, die aus den Bereichen Wirtschaft,Ökonomie, Medien, Ma...
Cut down on screen time and get your technology use in checkThe urge to pick up our phones every few minutes has become a nervous twitch that shatters our time into shards too small to ...
The East Asia region has drawn global attention. China, Japan, the Korean Penisula and the ASEAN countries have been developing their economies and strenghtening their participation in global econo...
An award-winning Financial Times columnist exposes the threat that Big Tech poses to our democracies, our economies and ourselvesToday Google and Facebook receive 90% of the world's new...
Poland and Ukraine have a countries-long history of neighbourly relations. There have been various periods in the long coexistence of the two nations, sometimes good and sometimes painful - besides...