To, co wyróżnia podręczniki Angielski w tłumaczeniach. Business, to nowa formuła nauczania i innowacyjny sposób ćwiczenia sprawności językowej. Wszystko dzięki umiejętnemu użyciu rozw...
In the current book, the Author discusses the latest findings related to the theory of organisation, public management and inter-organisational collaboration. She identifies conditions and motivati...
This book has been designed as a guide for foreigners studying in Poland. The preparation of such a book for this particular kind of recipient represents a much-needed and valuable initiative, as t...
From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
Praktyczny przewodnik po podstawowych zasadach marketingu i brandingu, od tworzenia profilu klienta po budowanie tożsamości marki. Książka wyjaśnia kluczowe koncepcje teoretyczne i pokazuje, w jaki...
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything ...
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...
From the author of You Are A Badass, the New Your Times bestselling book everyone is talking about.YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time wa...
Released in 1984, Steven E. Rhoads' classic was considered by many to be among the best introductions to the economic way of thinking and its applications. This anniversary edition has been updated...
David Ogilvy pozostał w naszej pamięci jako jeden z najbardziej wpływowych ludzi reklamy wszech czasów. Jego bestseler Ogilvy o reklamie podawał konkretne, rzeczowe rady pracownikom marketin...
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world.It is changing the way companies...
The Evaluation of Actions Taken in the Healthcare Facility During the SARS-Co V-2 Pandemic, and Their Impact on Work Motivation: A Survey ReportThe University's Social Responsibility Du...
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, ...
The author argues that the basic weakness of neoclassical economics is the eradication of value, which reduces economics to market valuation and results in defining the market as a self-regulatory ...
Robert Pyka: Turystyka biznesowa jako narzędzie zmiany wizerunku i zrównoważonej metropolizacji miast poprzemysłowych na przykładzie KatowicEwa Łaźniewska, Izabela Janicka, Tomas...
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to ...
NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one ...
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edg...