Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, q...
There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change.Mariana Mazzucato and Rosie Collington show t...
From unemployment to Brexit to climate change, capitalism is in trouble and ill-prepared to cope with the challenges of the coming decades. How did we get here? While contemporary economists and po...
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry ...
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and...
'The Bible of business and personal productivity' Lifehack'A completely revised and updated edition of the blockbuster bestseller from 'the personal productivity guru' Fast Company
Our world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society more divided than ever; but economics can h...
Economics drives the modern world and shapes our lives, but few of us feel we have time to engage with the breadth of ideas in the subject.50 Economics Classics is the smart person's gu...
Wonder Boy is a riveting investigation into the turbulent life of Zappos visionary Tony Hsieh, whose radical business strategies revolutionized both the tech world and corporate culture, based on r...
One of the characteristic facts concerning the “catching-up countries” is the exceptionally large variation in their per capita annual rate of growth, from about zero to about 10%. The ...
This monograph presents current results of research on interdisciplinary issues related to socio-economic development from the perspective of ecosystems, specifically the role of international inst...
As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer scien...
From the author of You Are A Badass, the New Your Times bestselling book everyone is talking about.YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time wa...
Released in 1984, Steven E. Rhoads' classic was considered by many to be among the best introductions to the economic way of thinking and its applications. This anniversary edition has been updated...
Most new businesses fail. But most of those failures are preventable. The Lean Startup is the approach to business that's being adopted around the world.It is changing the way companies...
NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one ...
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It&r...
Podręcznik „Statystyka społeczna. Procesy społeczne, źródła danych i metody analizy” jest poświęcony metodom analizy ilościowej społecznych aspektów procesów ekonom...
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestsel...