Amazon powstał w garażu w 1994 roku, a dziś jest najbogatszą firmą na świecie. Jak to osiągnął? Jakie wnioski z tego niezwykłego sukcesu mogą wyciągnąć inni i co mogą wdrożyć w swoich biznesach?
Jedna z pierwszych książek na europejskim rynku wydawniczym, która ujmuje całościowo problematykę crowdfundingu. Walory naukowe, zaprezentowana w pracy obszerna wiedza empiryc...
Język angielskiPoziom B2 – C1Komunikacja, a zwłaszcza korespondencja nie tylko w świecie biznesu, zmieniła się w ostatnich latach diametralnie.SMS-y, e-maile, komunikatory, ...
The book Money matters covers most topic-related areas of Finance, Banking and Accounting. It is targeted at university students and professionals from intermediate to advanced level of language co...
Angielski w tłumaczeniach. Business 1 szczególnie polecamy tym, którzy pragną szybko opanować podstawowe słowa i zwroty używane w środowisku biznesowym. Przejrzysty układ książki zach...
"Capitalism and Political Power" presents the author’s research spanning economics, law and politics. Its central idea is that governments need two components to consolidate their p...
We are presenting you with a study containing formulas and tables necessary for the application of quantitative methods in practice. The publication can be useful to students of various faculties o...
Angielski w tłumaczeniach. Business 2 szczególnie polecamy tym, którzy znają już podstawowe słownictwo biznesowe i pragną szybko i skutecznie wzbogacić je o bardziej zaawansowane słow...
Personal finance and financial advice are an increasingly important discipline in financial sciences, as evidenced by the growing number of research and publications in this field. One of the visib...
Product and labour markets have strong links. Moreover, labour-management relations and negotiations are central to the functioning of labour market institutions, mostly in advanced economies. The ...
In the current book, the Author discusses the latest findings related to the theory of organisation, public management and inter-organisational collaboration. She identifies conditions and motivati...
This book has been designed as a guide for foreigners studying in Poland. The preparation of such a book for this particular kind of recipient represents a much-needed and valuable initiative, as t...
From the bestselling author of The Black Swan, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility
Praktyczny przewodnik po podstawowych zasadach marketingu i brandingu, od tworzenia profilu klienta po budowanie tożsamości marki. Książka wyjaśnia kluczowe koncepcje teoretyczne i pokazuje, w jaki...
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything ...
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...
From the author of You Are A Badass, the New Your Times bestselling book everyone is talking about.YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time wa...
David Ogilvy pozostał w naszej pamięci jako jeden z najbardziej wpływowych ludzi reklamy wszech czasów. Jego bestseler Ogilvy o reklamie podawał konkretne, rzeczowe rady pracownikom marketin...
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to ...
NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLERThe Globe and Mail Top Leadership and Management BookForbes Top Creative Leadership BookFrom the visionary head of Google's innova...