This book has been designed as a guide for foreigners studying in Poland. The preparation of such a book for this particular kind of recipient represents a much-needed and valuable initiative, as t...
Praktyczny przewodnik po podstawowych zasadach marketingu i brandingu, od tworzenia profilu klienta po budowanie tożsamości marki. Książka wyjaśnia kluczowe koncepcje teoretyczne i pokazuje, w jaki...
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ‘the everything ...
The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at wor...
David Ogilvy pozostał w naszej pamięci jako jeden z najbardziej wpływowych ludzi reklamy wszech czasów. Jego bestseler Ogilvy o reklamie podawał konkretne, rzeczowe rady pracownikom marketin...
Imagine a world where your phone is too big for your hand, where your doctor prescribes a drug that is wrong for your body, where in a car accident you are 47% more likely to be seriously injured, ...
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to ...
NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one ...
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edg...
Autor bestsellerowej Potęgi irracjonalności łączy poczucie humoru z ekonomią behawioralną, aby zagłębić się w prawdziwie nielogiczny świat finansów osobistych i pomóc czytelnikom w zr...
For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using the...
Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How does the Mafia make money from laundrie...
A comic-book introduction to economics from David Orrell, the author of Economyths: 11 Ways Economics Gets it Wrong. With illustrations from Borin Van Loon. Part of the internationally-recognised I...
Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson's story of the people who created the computer and the Internet. It is destined to be the standard history of the...
Success is not final and failure is not fatal.Maria Hatzistefanis should know. Having spent 20 years building her own company (described by the press as 'an overnight success'), she ack...
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday lifeThe internationally bestselling duo Mikael Krogerus and Roma...
The monograph Global Financial Reporting: The Past, Present and Likely Future, one in the series of seven monographs written on the occasion of the 70th anniversary of the Department of Accounting ...
"The monograph is a systematic and multilateral introduction to the ecological economics and economy of sus-tainable development. It is the result of merging into a concise whole of the issues...
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...