Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
"The monograph is a systematic and multilateral introduction to the ecological economics and economy of sus-tainable development. It is the result of merging into a concise whole of the issues...
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
"In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.This charming sto...
Learn an entire MBA course without spending thousands and waving goodbye to two years of your lifeIf you want to succeed in business then an MBA programme is the best way to build exper...
Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is esc...
This is an important and original voice of Polish economists in the world discussion of the fundamental directions and problems of contemporary economics. It is addressed to economics and those who...
English for Banking and Finance is part of the Pearson Longman Vocational English series. It is designed for students in vocational education and for company employees in training at work. Written ...
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...
This monograph is the result of a scientific investigation conducted by the research team of the International Economics Department of the Cracow University of Economics. Its scope embraces a wide ...
Słownik kolokacji werbo-nominalnych czyli stałych związków wyrazowych, zawierający około 5000 wyrażeń i zwrotów angielskich, związanych z pracą i zatrudnieniem, adresowanych do osób pracujących w ś...
Niniejszy słownik stanowi wyjątkową publikację na polskim rynku wydawniczym, jest bowiem największym z dotychczas opublikowanych, polsko-angielskim zbiorem haseł z zakresu prawa administracyjnego, ...
It is commonly believed that innovations are crucial in company's actovity. The significance of the role that is assigned to the issue of innovation is confirmed by numerous scientific research stu...
There is constant debate around the questions of what constitutes the 'just' distribution of goods and how we can assess existing distribution patterns. Some commentators mistakenly believe that th...
Niniejszy słownik stanowi wyjątkową publikację na polskim rynku wydawniczym, jest bowiem największym z dotychczas opublikowanych, polsko-angielskim zbiorem haseł z zakresu prawa administracyjnego, ...