You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter o...
Just how far back in history organized athletic contests were held remains a matter of debate, but it is reasonably certain that they occurred in Greece almost 3,000 years ago. However, in ancient ...
PURPOSE MATTERS ... and for more than 25 years, it’s been the animating force of Pamela Landwirth’s career. As leader of one of the country’s most well-respected nonprofits, sh...
On the Origins of Money is a discussion of the history of money and currency, from its crudest form as cowrie shells, animal pelts, and salt in early societies to the coin and paper money we use to...
This collection of previously published and new papers is a major intervention in the on-going debate about the nature and future of economics. Instead of the present deductivist-formalist orientat...
In this easy-to-read book for all entrepreneurs, managers and HR professionals, Brad Giles outlines the simple step-by-step process that leaders worldwide use to significantly increase the effec...
After years of mistakes, poor productivity, and resignations, Alex knew that hiring Nick Chisholm was the right move to start turning things around in his team. But only six months later, wh...
In August, 2017, the death knell sounded for yet another troubled American manufacturer: Appleton Coated, a historic mill in Wisconsin's historic paper valley that had been the community's econ...
"One Hour Marketing" helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.
This is the journey over five decades of Peg Wyant who navigated from Mad Men through Me Too and motherhoodYounger women trying excel at being a working mom can learn from the methods she...
First published in 1936, One Thousand Ways to Make $1000 is the long out-of-print book that Warren Buffett's biographers credit with shaping the legendary investor's business acumen and ...
In this inspiring and ground breaking business/fiction novel, Amy is an aspiring online entrepreneur who is struggling to make her business a success. &nbs...
Job hunting today can be rather competitive. Very rarely is a job opening available where you will be the only person applying, as predominantly hundreds may battle it out for the same position. Ev...
Over the last years the online trade is growing rapidly. Web stores are selling more and more goods and the principles of merchandising are finding new soil for further development. We are witnessi...
This book has been written for anyone who has to sell as part of their life or business. If you want a dramatic increase in your sales conversions – without being pushy, manipulati...
Is the first impression you make the best impression you can make?We all deliver presentations every day. Whether it's a formal presentation, like representing your company a...
The practical guide to making the Beta organization happen. Anywhere - in just a few months. Sounds impossible? It isn´t anymore! This handbook spells out an all-hands, high-engagement appr...
The present book has been awarded for the degree of Philosophy of Doctorate to Dr.Naushad J.A. under the supervision of Dr.Well Haorei by the Gandhigram Rural Institute-Deemed to be University, Tam...
In the real estate market, the influence of opinion leaders in buying-decisions making process is remarkable. After extensive study on the opinion leaders and its variables, the theoretical framewo...
This paper discusses the importance of practical classes for the content of geometric optics to be better assimilated and understood by high school students in public schools and, with this awakeni...