The book provides an overview of the different concepts and scenarios of events resulting from the globalized world, technological revolutions, changes in management paradigms and ways of managing ...
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms ...
In this revolutionary book, prize-winning economists Abhijit V. Banerjee and Esther Duflo show how economics, when done right, can help us solve the thorniest social and political problems of our d...
Pojęcie tajemniczych (ukrytych) mistrzów wprowadził do języka biznesu i zarządzania niemiecki profesor Hermann Simon w swojej głośnej książce Tajemniczy mistrzowie. Tajemniczy mistrzowie to ...
Defines and explains the key concepts behind business, finance and company management.With the right knowledge, business does not have to be difficult. Do you know the difference betwee...
In 1930 the great economist Keynes predicted that, over the next century, income would rise steadily, people's basic needs would be met and no one would have to work more than fifteen hours a week....
"The European Union is struggling. The rise of Euroskeptic parties in member states, economic distress in the south, the migrant crisis, and Brexit top the news. But deeper structural problems...
In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our appr...
Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister...
"(...) The issue of the work is embedded in the mainstream of modern capital practice management in the hospitality industry. The author of the work, in a consequent managerial approach, focus...
This book is an attempt to reflect on HRM (Human Resource Management) in Poland between 1989 and 2009. It is based on the theoretical studies and empirical analyses undertaken by the Chair of Human...
This book is an attempt to reflect on HRM (Human Resource Management) in Poland between 1989 and 2009. It is based on the theoretical studies and empirical analyses undertaken by the Chair of Human...
At forty-one, the author was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided to join a cocky internet s...
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-br...
This book provides an analytical study of innovation in small enterprises and its role in the dynamics of local development in lagging areas. It also evaluates the effect of the local environment o...
The economic and social phenomena that show that the changes associated with the process of formation of a highly competitive global knowledge-based economy is much broader and take on far greater ...
To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon.The obsession with Simplicity is what separates Apple from other technology companies. It's what...
In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Respons...
The reviewed book contains a discussion on the sources of barriers in management in a cross-cultural environment. It also includes a presentation of chosen aspects of organisational behaviours that...