Customer engagement
Management practices in the consumer goods and services...
Autor:
Małgorzata Kieżel,
Joanna Wiechoczek,
Katarzyna Żyminkowska
Customer engagement is a customer’s voluntary contribution of resources to a firm’s marketing function, extending beyond financial patronage. In other words, it is a customer behavioura...
Książka (miękka)
48,40 zł
55,00 zł
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