Quality. We all make judgments about it every day. Yet articulating a clear definition of quality in an investing context is challenging. This book addresses the challenge, and distills years of pr...
Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded w...
Technical Analysis of Stock Trends helps investors make smart, profitable trading decisions by providing proven long- and short-term stock trend analysis.It gets right to the heart of e...
A guide to the next generation of retail businesses. Meet the innovators and entrepreneurs who run shops, and learn how you can too. A new generation of founders and entrepreneurs are revolutionizi...
Publikacja jest nowym wydaniem - gruntownie przejrzanym, poprawionym i uzupełnionym.Zawiera około 117 000 terminów i skrótów, wystepujących w fachowej literaturze p...
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the ...
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success!59% of U.S. worker...
A practical guide to effective business model testing7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of...
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to ad...
In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities...
Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This boo...
Transformations in Mobility provides a panoramic overview of the changing mobility business landscape, helping transportation leaders and consultants make sense of the most important trends, challe...
Transform any organization with proven strategies and tools for innovationBringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovatio...
Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of so...
Every graphic designer and advertising professional knows the drill. After a logo or corporate design has been created, it needs to be presented and sold to a client. Showing preliminary drafts on ...
For the first time, Chanel and Jean-Paul Goude reveal the unseen drawings, collages and sketches that have inspired Goude’s iconic advertising campaigns for Chanel’s world famous fragra...
This stunningly illustrated book examines thehistory of poster design and its relation to thearts and broader culture.The poster is a versatile marketing tool widely used fr...
While the world's workplace has been going through historic change, the practice of management has been stuck in time for decades. The new workforce wants their work to have deep mission and purpo...