ROBO ADVISORY Artificial intelligence applied to finance

ROBO ADVISORY Artificial intelligence applied to finance

Consultancy advise was not highly regulated until recent times, Artificial Intelligence hugely affected the financial sector helping to create a new trend that experience large growth since 2008: Robo-Advisory financial consultancy. Disrupting the traditional process, Robo-Advisors have multiple advantages for both providers and users. Deleting up to 90% of physical assets costs, these companies have lower fees and higher transparency when compared with traditional consultancy services provided by incumbent firms. Using modern marketing and user-friendly communication, they gained trust of many investors, arriving to manage more than $200 Billion as their Asset under management. Focusing specifically on the Italian Robo-Advisory industry, on one hand a stand-alone start-up named MoneyFarm has developed a Pure Robo-Advisor and is now a global player operating in three different countries. On the other an incumbent bank built YellowAdvice, a Hybrid Robo-Advisor, to satisfy customers' needs. Comparing the business model sustainability of these two services provides a deep understanding of the current landscape within this industry, still evolving nowadays.