INNOVATIONS AND COOPERATIVE RELATIONSHIPS IN TOURISM

INNOVATIONS AND COOPERATIVE RELATIONSHIPS IN TOURISM

This research aimed to analyze the performance of tourism, cooperation and innovation that craft breweries organized in the Vale da Cerveza Route (RTVC) develop from cooperative relationships. It is noteworthy, that the RTVC was created in 2016 and is located in the State of Santa Catarina (SC). The results showed that the breweries that make up the RTVC are responsible for 6% of the beer consumption of the over 523,000 inhabitants of the municipalities that integrate them, since in other regions it is estimated at 2%. Furthermore, it was noted that tourist visits have a small impact on the enterprises' revenues, representing 1%. Furthermore, most of the time cooperation occurs in the RTVC, it is through the sharing of inputs and materials. It was also observed that the types of innovations developed by the surveyed firms are in the areas of products, processes, marketing and organization. It should be noted that the moment required the companies to readapt, and the impact of Covid-19 forced the ventures to adopt new management practices, which include the review of financial targets.