Hook Your Audience

Hook Your Audience

Presentations can be dull, boring and the phrase 'death by PowerPoint' has entered the language; but they are usually important. It is worth taking steps to enliven them. This book shows how some light touches and a little humour can enliven your presentations, meetings and training sessions. You can use the power of apt quotations, anecdotes and stories to make your message more striking, memorable, effective - and entertaining. In this book Patrick Forsyth, a well-known speaker, trainer and writer (and the author of several books on the techniques of making effective presentations) explains how to inject such enlivening elements and uses a wide range of examples to show how it can be done. The book is practical and addresses an important and useful issue - but it may also make you smile. Patrick Forsyth is a consultant, trainer and writer and the author of many successful business book. One reviewer said of his writing: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply (Professional Marketing).