The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from...
A step-by-step guide on how to achieve killer competitive advantage in job hunting, with sample CVs and templates, this text provides full, effective job-hunting tactics to meet changes in recent y...
Empty shelves, petrol station queues and energy shortages: crises more familiar to those who lived through the 1960s and 1970s have now become a reality for many as global shipping times are squeez...
What separates the world's most successful entrepreneurs and business tycoons from the rest? It's not their superhuman intelligence. It's something more fundamental: they understand how to turn unc...
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as ...
Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked no...
Two of the UK's leading economists call for an end to extreme individualism as the engine of prosperity'provocative but thought-provoking and nuanced' TelegraphThroughout hi...
Bread, cash, dosh, dough, loot. Call if what you like, it matters now more than ever. In The Ascent of Money, Niall Ferguson shows that financial history is the back-story to all history.
Linen, Cotton, Silk, Synthetics, Wool: through the stories of these five fabrics, Sofi Thanhauser illuminates the world we inhabit in a startling new way, travelling from China to Cumbria to reveal...
How to Start a Side Hustle is a fun and easy-to-read guide that will help you design a viable business model and bring your ideas to market. Packed with practical tips, hacks and advice from both p...
Publikacja ma charakter interdyscyplinarny. Przygotowane przez autorów opracowania dotyczą różnorodnej problematyki koreańskiej z zakresu historii, językoznawstwa, kultury, ekonomii, ...
The monograph is scientifically valuable, innovative and brings the high potential for application. The discussed topics are up to date and significant for both theory and economic practice. The li...
It is appropriate to note that Wnuk-Pel has given a comprehensive summary of the ABC adoption in various countries and companies across the globe. (…) For anyone interested in and keen on th...
In a world increasingly beset by climate change, pollution, epidemics, extinctions, and ever more generalized violence, more thoughtful and effective collective responses are needed. Were some pers...
Monografia skierowana jest przede wszystkim do czytelników polskich, a jedną z podstawowych przesłanek przyświecających jej autorowi jest wypełnienie luki informacyjnej i pogłębienie wiedzy ...
Part I of this book focuses on the management of the level of development of Final Products generated in the regions, while Part II covers the measurement, evaluation, and management of the level o...
“We present a book entitled Project Management in Public Administration. The Case of Metropolis GZM. The monograph concerns an important task which is project management as an element of orga...