This book is an attempt to reflect on HRM (Human Resource Management) in Poland between 1989 and 2009. It is based on the theoretical studies and empirical analyses undertaken by the Chair of Human...
At forty-one, the author was ready to sit back, put his marketing career on autopilot, spend more time with his wife and kids and generally chill out. Instead, he decided to join a cocky internet s...
Solidarity and prosperity fostered by economic integration: this principle has underpinned the European project from the start, and the establishment of a common currency was supposed to be its mos...
Das Wörterbuch für Marketing, Werbung, Marketing und Management umfasst25 000 Fachwörter und ihre Verbindungen, die aus den Bereichen Wirtschaft,Ökonomie, Medien, Ma...
A book can be both a good academic manual and a source of knowledge for practitioners – the media employees (especially managers). The author skillfully combines various conventions making a ...
Naomi Klein's new international bestseller This Changes Everything is a must-read on our future, one of the defining and most hopeful books of this eraForget everything you think you kn...
Naomi Klein's new international bestseller This Changes Everything is a must-read on our future, one of the defining and most hopeful books of this eraForget everything you think you kn...
Why don't flight attendants get tipped? If you were a terrorist, how would you attack? And why does KFC always run out of fried chicken?Over the past decade, Steven D. Levitt and Stephe...
Start Me Up! is a compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious matt...
The sequel to Eminent Economists, this book presents the ideas of some of the most outstanding economists of the past half century. The contributors, representing divergent points of the ideologica...
Financial market is the core of the economy. It has a profound impact on many of its sectors and allows it to fiinction properly. It is due to various financial instruments which are created to ful...
Książka poświęcona jest problematyce marketingowej z naciskiem na aspekty promocji. Autorki skoncentrowały się na rozwijaniu sprawności mówienia w języku angielskim podczas prezentacji, zebr...
The second, revised and enlarged edition of the Polish-English Dictionary of Business Terms covers almost 55,000 entries and encompasses fields as diverse, as accounting, banking, taxation, economi...
Książka poświęcona jest problematyce marketingowej z naciskiem na aspekty promocji. Autorki skoncentrowały się na rozwijaniu sprawności mówienia w języku angielskim podczas prezentacji, zebr...
Poland and Ukraine have a countries-long history of neighbourly relations. There have been various periods in the long coexistence of the two nations, sometimes good and sometimes painful - besides...
It is appropriate to note that Wnuk-Pel has given a comprehensive summary of the ABC adoption in various countries and companies across the globe. (...) For anyone interested in and keen on the top...
One of the key business of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate. Based on the work of the Harvard Negotiation Project, a group that deals wit...
Potencjał rozwojowy w każdym wymiarze - gospodarki świata, kraju, regionu czy gminy, należy określać na podstawie analizy wielkich kapitałów będących równocześnie zasobami, czynnikami...
The book Supporting Exports in Small and Medium-Sized Enterprises provides a significant insight into the internationalization of economic operations of small and medium-sized enterprises, focusing...