The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
This work is an attempt to assess to what extent the new economic governance of the EU helped to discipline public finances in the member states.The poor institutional design of the EU, the a...
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
Książka ma na celu zdefiniowanie wpływu nowych technologii i innowacji technologicznych na rozwój społeczno-gospodarczy i jakość życia w Polsce i UE oraz wskazanie głównych, obecnych ...