The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
Understanding Colors not only allows us to build effective relationships in both business and private life, but also makes it possible for us to achieve a better understanding of ourselves and thus...
This work is an attempt to assess to what extent the new economic governance of the EU helped to discipline public finances in the member states.The poor institutional design of the EU, the a...
Companies listed in stock exchanges need to actively engage with investors but little research has been done into corporate communication practices in emerging markets. The goal of this book is to ...
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
A collection of essays from the leading scholars in the field dealing with various dimensions of legal negotiations. The contributions concern the logical structure of legal negotiations, as well a...
Książka ma na celu zdefiniowanie wpływu nowych technologii i innowacji technologicznych na rozwój społeczno-gospodarczy i jakość życia w Polsce i UE oraz wskazanie głównych, obecnych ...