This work is an attempt to assess to what extent the new economic governance of the EU helped to discipline public finances in the member states.The poor institutional design of the EU, the a...
Current technological revolution, immense Internet penetration, and mobile technologies resulted in a brand new type of consumer. This new consumer changed the manner of making purchasing decisions...
In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. The Am...
"The monograph is a systematic and multilateral introduction to the ecological economics and economy of sus-tainable development. It is the result of merging into a concise whole of the issues...
The monograph (…) concerns an extremely important aspect, which is the problem of international expansion of businesses. Atlough many titles can be found in the literature concerning the inf...
The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the develo...
This is an important and original voice of Polish economists in the world discussion of the fundamental directions and problems of contemporary economics. It is addressed to economics and those who...
The emergence and convergence of new technologies such as biotechnologies, information, educational or renewable energy technologies allow to enhance the efficiency and productivity growth, open up...
This monograph is the result of a scientific investigation conducted by the research team of the International Economics Department of the Cracow University of Economics. Its scope embraces a wide ...
Słownik kolokacji werbo-nominalnych czyli stałych związków wyrazowych, zawierający około 5000 wyrażeń i zwrotów angielskich, związanych z pracą i zatrudnieniem, adresowanych do osób pracujących w ś...
It is commonly believed that innovations are crucial in company's actovity. The significance of the role that is assigned to the issue of innovation is confirmed by numerous scientific research stu...
Kolejna książka w serii FIRST STEPS IN... przedstawia czytelnikowi podstawową terminologię angielską stosowaną w różnych sytuacjach w świecie finansów. Autor omawia ważne pojęcia finansowe takie ja...
This book contains some applications of statistics in auditing. The decision-making process in auditing is treated as a problem of verifying appropriately formulated statistical hypotheses.