The book is a combination of 6 research papers including Marketing strategies, FDI opportunities and threats, Green banking practice and Telecom sector in India.Marketing is the business activity w...
The purpose of this paper is to identify the effects of marketing capabilities in the digital environment on the company's performance. To test these effects, the data was obtained through a questi...
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique 'take no prisoners' approach to marketing, oriented to owners of small ' medium-size...
The ultimate, no-fluff marketing book for women in business.Are you tired of throwing money at marketing that doesn't work? Or are you confused about ...
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?
Whether you are a small business ow...
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's large...
Marquee Supervision with Purpose was written for supervisors in small business, healthcare, and education. This book is ideal for veterans transitioning from active dut...
Do you have a complex technical job, like a software developer, scientist, lawyer, engineer, policy writer, economist or medical researcher?Master Expert is your guide to every business s...
A common-sense approach... Powerful results!Alan Robbins created the CAPSERV Strategic Planning Process and wrote Master Plan to empower community association volunteers with ...
Disasters, including technological, natural, and manmade, have increased exponentially, making this book essential for organizations and students in areas such as Business Management, Business C...
Would it surprise you to learn that 40% of executive transitions fail during the first 18 months? With more executives facing exponential challenges, a cris...
MASTER YOUR SKILLS IN "THE PEOPLE BUSINESS" AND SHAPE THE FUTURE OF HOSPITALITY."I have long valued Iwan Dietschi's leadership and his enduring values ...
This book aims to provide some elements of response to maintain and improve the sustainability of SFDs in Africa and the world. It will discuss some definitions, analysis of credit applications, cr...
Mastering the Art Managing Money is an unconventional book. It teaches that success in money matters is more art than science. The book begins with intro...
Work Life Balance is a challenge for many people. It involves learning and implementing new skills, such as goal setting, concentration, releasing procrastination, releasing unwanted stress...
When Jim opened his gym, he knew a lot about fitness and personal training, but he had no idea how to scale it up. He didn't have the tools or the knowledge base to grow his business...