This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's large...
The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The...
The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The...