The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The...
The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The...
A Succinct Guide to 21st Century Marketing ManagementFramework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Man...