'b'Without Magic, It's Just Marketing'/b''br''br'Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpe...
An enlightening guide for sales representatives and entrepreneurs alike that teaches readers how to be a master storyteller and shows them how whoever tells the best story gets the sale.
"Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of Dav...
While many books focus on developing managerial competencies, most leadership failures are the result of a failure in Character not a failure in competence. But, just like you don't get in shape by...
An analysis of corporate, civic, and nonprofit governance that looks beyond policies to appropriate alignment, leading to greater effectiveness and sustainability.
Proven methods to push your organization to its maximum potential Leadership accountability is a major issue in organizations around the globe. Effectiv...
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money. For those who are ready to take ...
Direct Selling 101 is a Step by Step Guide to #RockThatDream in the Direct Sales Industry. The most lucrative job in the world with the lowest barrier to entry is the Direct Sales Indus...
The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the need...