Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
CAREERS IN THE FASHION INDUSTRY is a glossary style guide to careers in the fashion world from industry veteran Tamiko White. This overdue reference book lists and defines jobs in fashion by sub-in...
Everybody seems to be a photographer these days and there, undoubtedly, is an abundance of beautiful photographs nowadays. For aspiring photographers, it can be a daunting task to stand out from th...