Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral econom...
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method ...
CAREERS IN THE FASHION INDUSTRY is a glossary style guide to careers in the fashion world from industry veteran Tamiko White. This overdue reference book lists and defines jobs in fashion by sub-in...
Learning to Fly: How to Manage Your Career in a Turbulent and Changing World offers a practical framework with which to chart one's own path towards the future. The book will give clari...
During the last 150 years, we have stressed the oceans, warmed the planet and overextended almost every natural resource. To create real change will require a generation of leaders and businesse...
Everybody seems to be a photographer these days and there, undoubtedly, is an abundance of beautiful photographs nowadays. For aspiring photographers, it can be a daunting task to stand out from th...
This book provides a comprehensive guide to all three volumes of Karl Marx's Capital, with advice on further reading and points for further discussion. Recognizing the contemporary...