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Książki obcojęzyczne - nauki ekonomiczne

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Self-Employed - Joel Comm

Self-Employed

50 Signs That You Might Be An Entrepreneur

Autor: Joel Comm
Are you an entrepreneur? Entrepreneurs are their own breed, unique individuals with very specific character traits and mindsets. In Self Employed, Joel Comm & John Rampton detail 50 differen...
The Future of Purpose-Driven Branding - David Aaker

The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

Autor: David Aaker
The Future of Purpose-Driven Branding is an essential resources for businesses seeking to create signature social programs that truly impact, communicate a firm's social effort...
Creating Signature Stories - David Aaker

Creating Signature Stories

Strategic Messaging that Energizes, Persuades and Inspires

Autor: David Aaker
Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.
101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them - Ruth King

101 Dumb Financial Mistakes Business Owners Make and How to Avoid Them

Autor: Ruth King
A sequel to The Courage to Profitable and Profit or Wealth?, Ruth King's 101 Dumb Financial Mistakes and How to Avoid Them reveals the financial mistakes that business o...
The Courage to be Profitable - Ruth King

The Courage to be Profitable

Get and Stay Profitable in Less than 30 Minutes a Month

Autor: Ruth King
Entrepreneurs have the courage to start or buy a business. Yet the Small Business Administration estimates that only 47 percent of small business owners make it to their sixth year in business...
Aaker on Branding - David Aaker

Aaker on Branding

20 Principles That Drive Success

Autor: David Aaker
"Aaker on Branding" provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of Dav...
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